3 Social Media Marketing Resolutions for 2015

computer-resolutionsDid you craft measurable resolutions for your business at the end of 2014? We’re just over a week into 2015, so if you haven’t had time to do that, don’t fret; there is still time. Resolutions are difficult to make if they are broad, unrealistic and there isn’t a way to measure if you are sticking to them. Borrowing from Lululemon’s goal setting process, create a vision to provide focus to your business’ overall growth. Would you like to have the resources to hire more staff, expand your services, or reach into a new market area? Once you have your overall dream for 2015, create the goals to get you there. Goals should be specific, measurable and written in the present tense. From your overall business goals, determine the social media goals that can assist your efforts. Here are three social media goals to get you started on the right foot for 2015:

1. I determine what social channels are or aren’t working for my business by properly tagging social media URLs and monitoring progress within my analytics software once a week.

Whether you use Google Analytics or another analytics tool, it is important to accurately track what sources are performing for your business. If you have goals set up in your analytics software, proper tags will let you know which specific tweet or Facebook call to action drove the inquiry or sale. Tagging your links with the appropriate parameters will allow traffic and site activity to be attributed to the correct sources. Remember to craft your parameters with care, so they can be used consistently without any future changes. Also, aim to learn something about your audience or social metrics each week. Check out this helpful URL Builder for Google Analytics to get started.

2. I devote time monthly to update my business’ social media profiles to make sure the information is up-to-date and useful to my audience.

Things change. It’s important to let your audience know when they do, so they don’t try to call the wrong number or visit an outdated social media profile. Once a profile is created, we rarely go back and edit the information even if our company has grown and developed. Set aside time to review each field on your profile and fill in any relevant blank spaces. This Hootsuite resource is a good guide for setting up both your business profiles and your personal social media profiles. When reviewing your social profiles, remember to check for consistency in messaging across all channels.

3. I monitor what changes are occurring in the social media space by reading social media blogs and networks daily.

The world of social media changes fast. What is in one day may be out the next and subtle changes may make a difference in how you market your business online. Pay attention to blogs that post new trends, ideas and tools so you can make sure your business continues in the right direction. Social Media Examiner and Marketing Land are good resources to bookmark. To get you started on this quest, check out the new Call to Action button for Facebook pages.

What Are Your Social Media Resolutions?

While these goals are a good place to start, take time to look at your business’ goals and determine how your social media can support those goals throughout the year. Figure out how your social media can become more effective and authentic and run with it. I invite you to share your goals in the comments below or on our social media profiles. Cheers to a successful year in social media!


3 Content Marketing Resolutions for 2014

Cheers to a new year and another chance for us to get it right.


Can you believe that we are almost finished with 2013? Time just keeps trucking along and we’re already in the season of New Year’s Resolutions. While you never need to wait for a new year to try new things or revisit your goals, this is the time of year set aside for revisiting what was accomplished in the past year and planning for the next year, as Oprah Winfrey says, quoted above. Goals, as stated by Lululemon, “inspire you to do the work, excite and even scare you, and are specific, measurable and written in the present tense.” I’m sure we all have different personal goals – from flossing to eating right – but I’d like to share a few content marketing resolutions for you for 2014 at this time. Feel free to use them, adjust them, or share your own in the comments!

1.  In 2014, I use social media daily and engage in each of the networks of which I am a member.

Social media is a legitimate channel for conversations and shared social content. With successful networks, like Facebook and Twitter, that are trading publicly, social media is proving itself to be far from a fad. If you don’t have social media channels set up yet, get those set up for your business and listen to what people are talking about. Engage authentically. If you don’t know where to start, Facebook, Twitter, Google+, LinkedIn and Pinterest are some of the top networks. Depending on your goals and audience, Tumblr, Instagram, Vimeo, Vine and YouTube are other channels to explore. (You aren’t just limited to those either!)

Resolve to use social media daily to share, but also to engage in conversations – ask questions and find out what your audience is interested in. This easy access to focus groups allows you to learn what your audience is looking for and take your business to the next level!

2. In 2014, I create engaging, informative content that tells a story and answers the right questions.

Google (and other search engines) love websites with unique, relevant content that is posted frequently. (New content sends signals to Google to come back and check out your site more often.) Blogs are a perfect opportunity to add fresh content about your company or industry. Resolve to set up a schedule for blogging and curate a list of topics that answer questions you’ve heard from customers or found online. Engaging and sharable content helps promote your business and drive increased traffic to your site due to the inbound links and higher search rankings.

Determining who is responsible for the content creation is important. Business owners realize the importance of having a dedicated team tasked with creating authentic, compelling content. Whether the writers are hired in house or not depends on the needs of each business.

3. In 2014, I improve my mobile website and blog experience.

Resolve to share great content (goal #2) on social media (goal #1) on an up-to-date mobile experience (goal #3).

Mobile has been one of the top focuses for marketers for the past two years, so as we transition to 2014, it is imperative for your business to have a successfully-designed mobile presence. Whether you are an online or offline business, people are looking for you online and a poor website experience could turn away business if things don’t load properly or appear in a clear way.

Resolve to take a look at your website on the iPhone and Android operating systems and their respective browsers, along with several iPad and tablet devices. Do your blog posts format correctly when shared on social media? Do you have to scroll left-to-right to see the full screen? Are buttons super difficult to click? Check out responsive web design over separate mobile sites as the size of the page and content will automatically adjust based on the size of the device. User experience is so important and can ruin even the greatest content and authentic conversation.

“And now we welcome the new year, full of things that have never been…”

Share your other content marketing goals in the comments below!