Cheers to a new year and another chance for us to get it right.
Can you believe that we are almost finished with 2013? Time just keeps trucking along and we’re already in the season of New Year’s Resolutions. While you never need to wait for a new year to try new things or revisit your goals, this is the time of year set aside for revisiting what was accomplished in the past year and planning for the next year, as Oprah Winfrey says, quoted above. Goals, as stated by Lululemon, “inspire you to do the work, excite and even scare you, and are specific, measurable and written in the present tense.” I’m sure we all have different personal goals – from flossing to eating right – but I’d like to share a few content marketing resolutions for you for 2014 at this time. Feel free to use them, adjust them, or share your own in the comments!
1. In 2014, I use social media daily and engage in each of the networks of which I am a member.
Social media is a legitimate channel for conversations and shared social content. With successful networks, like Facebook and Twitter, that are trading publicly, social media is proving itself to be far from a fad. If you don’t have social media channels set up yet, get those set up for your business and listen to what people are talking about. Engage authentically. If you don’t know where to start, Facebook, Twitter, Google+, LinkedIn and Pinterest are some of the top networks. Depending on your goals and audience, Tumblr, Instagram, Vimeo, Vine and YouTube are other channels to explore. (You aren’t just limited to those either!)
Resolve to use social media daily to share, but also to engage in conversations – ask questions and find out what your audience is interested in. This easy access to focus groups allows you to learn what your audience is looking for and take your business to the next level!
2. In 2014, I create engaging, informative content that tells a story and answers the right questions.
Google (and other search engines) love websites with unique, relevant content that is posted frequently. (New content sends signals to Google to come back and check out your site more often.) Blogs are a perfect opportunity to add fresh content about your company or industry. Resolve to set up a schedule for blogging and curate a list of topics that answer questions you’ve heard from customers or found online. Engaging and sharable content helps promote your business and drive increased traffic to your site due to the inbound links and higher search rankings.
Determining who is responsible for the content creation is important. Business owners realize the importance of having a dedicated team tasked with creating authentic, compelling content. Whether the writers are hired in house or not depends on the needs of each business.
3. In 2014, I improve my mobile website and blog experience.
Resolve to share great content (goal #2) on social media (goal #1) on an up-to-date mobile experience (goal #3).
Mobile has been one of the top focuses for marketers for the past two years, so as we transition to 2014, it is imperative for your business to have a successfully-designed mobile presence. Whether you are an online or offline business, people are looking for you online and a poor website experience could turn away business if things don’t load properly or appear in a clear way.
Resolve to take a look at your website on the iPhone and Android operating systems and their respective browsers, along with several iPad and tablet devices. Do your blog posts format correctly when shared on social media? Do you have to scroll left-to-right to see the full screen? Are buttons super difficult to click? Check out responsive web design over separate mobile sites as the size of the page and content will automatically adjust based on the size of the device. User experience is so important and can ruin even the greatest content and authentic conversation.
“And now we welcome the new year, full of things that have never been…”
Share your other content marketing goals in the comments below!