We talk a lot about blogging and content creation on this blog as it is important to share your stories through conversational marketing and maintain fresh content on your site to assist with your search rankings. There are several types of blogging platforms – WordPress, Blogger, Tumblr, to name a few – but in this blog post I want to spend some time introducing you to Medium.
If you haven’t heard of Medium.com, you aren’t alone. Although the platform, Medium, launched in October 2012, it is still a new platform. Medium is a blogging platform developed by the co-founder of Blogger and Twitter, Evan Williams. Blogging began as a tool for writers to share their thoughts, then with the wave of social networks, like Twitter and Instagram, short social images and messages became popular for sharing. Medium aims to meld both of these ideas and mix writers together with a social aspect.
A place for both amateur and professional writers, Medium organizes the writing within collections and user recommendations. Medium boasts a gorgeous online editor tool and online reading format that is clean and modern. Take a look at one of the posts to see how the story scrolls down the page. It’s a connected and collaborative platform that even tells you the average length of time each article will take to read!
What also sets Medium apart from other blogging platforms is that there are opportunities to ask other writers for edits before and after each work is published. While the author is always in charge of what is seen publicly, readers and other writers can offer feedback and ideas using notes. Created for both positive and negative feedback, as well as general commentary, notes can help writers with their work – either through spelling or through insight into a different perspective.
Writing is a learning process and Medium places a strong focus on the words on the page, not with how popular you are outside of your work.
Williams writes, “We think great ideas can come from anywhere and should compete on their own merits. On Medium, you can contribute often or just once in a blue moon, without the commitment of a blog… Through a combination of algorithmic and editorial curation, posts on Medium get spread around based on interest and engagement. Some get hundreds of thousands of readers — and not because they were written by famous people. Medium is not about who you are or whom you know, but about what you have to say.”
Medium isn’t a standalone blog that requires you to post every day or every week. You can write on it if you want, but you can also read articles, leave notes for authors, and recommend the works you like. The homepage is a great place to start to find links to editor’s picks of interesting content, as well as what is trending at the moment. Are you intrigued? Did you set up an account yet? I’d love to see what you’ve written – share it below and I’ll take a look!