Undergoing a redesign is an intensive process that requires a lot of planning to get completed properly. You don’t want to finish the redesign and realize your redirects weren’t set up correctly or every user is going to have trouble figuring out where to click next (or first!). I will admit that there are many more than three questions to ask before redesigning your website. In fact, there are probably hundreds, but for the sake of getting to the point, I’ve selected 3 questions I think will start the dialogue and get your project rolling.
Why do you want a redesign?
If you are just bored with your site and want a new one, take time to dig a little deeper and see if there are more valid reasons for your urge to change. There are several reasons to change your site including the goals of making your site more…
- search engine-friendly or
Improving the navigation and performance of your site is important to convey your brand’s messaging to your audience and to the search engines. Creating a website that is focused on your products or services helps users quickly understand who you are and how that you can help them. Technical note: When creating a game plan for your website, remember to discuss if any URLs are going to change and if so, who will be in charge of creating and implementing the 301 redirects. Redirects are important because you’ll want any old URLs you’ve shared on social media or other locations to immediately send the user to the new page.
Are you going mobile?
When people ask if you are mobile-friendly, they are wondering if your website is easy to read, understand, and click on a mobile device, like an iPhone or tablet. In this mobile-centric era, depending on your business, visitors may visit your website more often on a tablet or mobile device rather than a desktop computer. If that is the case, you need to be aware of how your business comes across on a small screen. Does it reformat to be vertical? Can the user easily see what each button reads? This is important, not only to seem cool, but to get your message across to your audience. It used to be that you had to create a separate mobile site, but there are other options now, like creating a website built on responsive web design. Explore the options to determine what works best for your business and budget, but pay attention to how it appears across different browsers and operating systems. The iPhone may not be the end all be all of mobile devices for your audience, so make sure whoever is developing your site is reminded to test, test, test!
Are you ready to handle the changes?
If you have decided to set up a blog as part of your redesign (…because you’ve heard us tell you time and time again how important they are for search engine optimization), are you prepared to consistently update the blog with unique content that will benefit your audience? Creating a content marketing schedule is very important and pairing writers with content can make all the difference. If you aren’t prepared to handle the time commitment, consider a company like us, Word Works Inc., to handle content curation on a weekly or bi-weekly basis. We learn about your business, your industry, and your customers to create content that reflects your brand and meets the needs of your customer personas.
Start creating the redesign game plan:
When you’ve determined why you are redesigning, whether you are making big changes to the format of your website and if you are ready to fulfill your blogging and content dreams, you are ready to get started. Working with a skilled designer, you will go through many more discussions to find the best fit for your business, but I hope this gives you an idea of some jump off points. Good luck and be sure to let us know if we can help you create content for your site and blog.